Great concept, and yes, like I wrote earlier about my mouse catching cat, I think many of our dogs have not been allowed to be real dogs. Case in point, one of my two dogs. I have a real dog. My wife and step-daughter also have a dog who needs some help sometimes finding his inner dog-ness. I'll let you figure out which is which below.
But what about us men? Does anyone care about us reclaiming our nature as real men? What's more of a danger to our world after all, pampered pets or wussified men? Don't we need to worry about us men, or just our over-domesticated dogs?
To answer this with a big dose of irony, let me show you something. I first came across the Alpo Real Dog campaign through a contest I saw on a NASCAR website. There was a link for the Real Dog contest and ad at BrandWeek.com. But when I first hit BrandWeek.com, a (supposedly) random pop-up ad flashed onto my screen for another event they were sponsoring. Here's what I saw when I was just trying to enter my tough bulldog in the Real Dog contest I found while reading about stock car racing :
This is an ad for the inaugural Gay & Lesbian Consumer Conference, an event designed to help "300 brand marketers, creative officers, media executives, and entertainment moguls" "win a stake in the $700 billion gay and lesbian market," estimated at over 15 million individuals and which the Wall Street Journal called a "dream market."
Wow, how our world has strayed from God's laws. What Scripture refers to as sinful, impurity, degrading, a lie, shameful, unnatural, indecent, and perversion - all in just two verses of several addressing the issue in the Bible - our society sees as a "dream market" of affluent, double-income-no-children customers to be marketed to.
So you tell me, with all the attacks on authentic, Biblical masculinity in our society, do we need a campaign for Real Dogs or Real Men? Quick, get that man some Scripture!